Mission:  Water literacy foundation believes that Community development through community resources and participation. Institutional normative conditions for the realization of economic political and cultural development are to be realized through decentralized planning & implementation, embedded in panchayat Raj & Gram Sabha.

Vision:  Water literacy foundation works towards an equitable and just society from hunger exploitation and poverty by facilitating Water literacy to create awareness on rainwater conservation; saving; and effective utilization of resource to urban and rural people to improve quality; quantity of water to enriched environment   and making Karnataka a Water literate State.

Our Objectives:

• To focus on rain water harvesting and Bore well recharging to fulfils the needs of the  farmers.

• To promote alternative efforts in agricultural communication. 

• To identify and document similar and related initiatives worldwide. 

• To encourage self-help journalism among farmers. 

• To bridge the communication gap between farmers and scientists/government. 

• To focus on farmers' innovations and pro-farmer issues. 

• To set up a library on alternative agriculture and alternative agricultural communication. 

•         To establish network among like-minded individuals and organizations engaged in innovative alternative efforts in farm journalism sector.

• Rural Self Government Level : Reaching out to Elected Gram panchyath (Village Council) members, youth clubs, SHGs- Self Help Groups, religious groups, schools and farmers groups, bankers and agricultural extention officers, catchment area development, command development officers – through mass media and direct demonstrations. These stake holders are the real beneficiaries and also people who get directly involved in putting up structures and conserving water. Any small mistake or wrong doings resulting in failure of the experiment may boomerang on the whole idea itself, so the communication and technology should be people friendly.

• District level : A next level of the stakeholders are the district level officers, social club members (Rotary, Lions, Inner wheel etc), industries, NGOs and educational and research institutions. The decisions taken at the distinct level Boards, bodies have a direct impact on the over all activity at the district level. The plans and programmes do get approved for Government sanctions and my intervention at this level has resulted in getting financial grants for water harvesting is both a means and technique to involve the government at District level.

• State level : The biggest stakeholder whom I have convinced at the State level is the Government official in the key departments – Secretary to Government, Agriculture and irrigation departments. Without mincing words one can say that convincing the highest bodies is always a tough nut to crack, and are convinced in the name of stakeholders of water The idea is now a government initiative and budgetary allocations are a part of strategy. State level NGOs and research bodies in the state have taken up the mission while private sector is also catching up to utilize the rain water in their industrial areas.

• National level : The existing networks on water issues have recognized the idea and are also taking part in our campaigns with support and passion. I have been joining my hands with my team in several campaigns in North India and neighboring states.

• Inter National level : Ashoka Innovators for the Public, an international fellow ship programme has not only recognized the idea I am persuading, it has supported the initiative and the innovative idea with a fellow ship programme. SIDA is also supporting the initiative with a mega project to rejuvenate a river basin in South of Karnataka.